The challenge you recognise
Manually working with product descriptions is time-consuming and difficult to keep consistent at scale. Simple direct translations often miss the nuances, and generic AI copy risks degrading your brand voice.
Inconsistent terminology can also create confusion for both customers and search engines.
That’s why we’ve built our service around real e-commerce needs: large product volumes, short lead times, multiple markets and a brand that requires consistency in every language.
What we do
AI-generated product descriptions
With the help of Lexi, our AI agent for e-commerce, we generate product descriptions based on your existing product data, such as headings, specifications, attributes and categories.
The result is unique, on-brand and ready to publish within minutes, even at high volumes.
Translation and localisation of product content
We translate your existing product copy into more than 50 languages with full localisation, adapting tone of voice,
terminology and cultural references for each market. The result is natural, market-ready copy and not bland word-for-word translations.
Category pages and landing pages
Beyond individual products, we create seamless content for category pages and landing pages that boosts both SEO and conversion. We combine product information with your brand voice and relevant keywords for each
market.
SEO-optimised from day one
We start from your keyword strategy for each market and ensure that key
SEO terms are used consistently throughout the content. This way you maintain visibility and relevance even when
product copy is translated and updated.
Consistent tone of voice in all content
Whether your brand voice is exclusive and minimalist or more practical and informative, Lexi makes sure the right tone is used consistently across all content. You embed your brand ethos in every text and across all markets.
How it works
- We configure Lexi based on your glossaries, tone of voice guidelines, SEO keywords and any content rules
- Connect your product catalogue via integration or file upload.
- AI generates or translates large volumes of content, while Lexi ensures correct formatting, context and a consistent tone of voice.
- Human review is applied at your selected quality level.
- The content is delivered in your preferred format and via the right channel.
- Your feedback is used to iteratively improve quality over time.