Are you missing out on half your sales because you’re looking at the wrong calendar? Many e‑retailers have their sights set on May, but in reality the season in Europe already kicks off in February, when the snow is still deep in Oslo.
But as businesses grow and expand into multiple markets, new challenges arise – both in terms of managing content across large product ranges and different regions, and in setting up the best possible processes.
French Days is one of Europe’s most underrated sales moments. It happens twice a year, competition for ad space is lower than during Black Week and French consumers are actively ready to buy. Yet most international online retailers miss it completely – because they’re looking at the wrong calendar.
AI has made translation faster and cheaper than ever. But speed without precision is just quick mistakes at massive scale.
French Days is one of Europe’s most underrated sales moments. It happens twice a year, competition for ad space is lower than during Black Week and French consumers are actively ready to buy. Yet most international online retailers miss it completely – because they’re looking at the wrong calendar.
Whether you're just getting started or simply want to make sure you and your team are using the same vocabulary, this glossary has you covered. Built on close to two decades of hands-on e-commerce experience — and yes, we've looked up a few of these ourselves over the years.
AI has made translation faster and cheaper than ever. But speed without accuracy is just fast mistakes at scale. In this webinar, our content and localisation specialist Jonas Lundström takes a hard look at what happens when AI translation loses context – and why so many e-commerce brands are quietly bringing human quality control back into the loop. With nearly 20 years of experience helping e-commerce businesses communicate across borders, we've seen first-hand how one mistranslated word can unravel a product launch, confuse a loyal customer, or quietly kill your conversion rate.
Jonas Lundström · 35 min
